Mothercare SS16 Showcase

Mothercare Ireland showcased their Spring Summer 2016 collections in The Casting Couch in Dublin in March.

Specially invited guests enjoyed fruit lollipops and mini doughnuts as they experienced the latest innovations in baby, nursery and maternity essentials.

Ireland’s number one parenting retailers revealed its latest collaborations with Jools Oliver, the gorgeous 70’s inspired Little Bird range for babies and children, as well the announcement of Smile, a design collaboration with fashion designer Julien MacDonald.

Anna Daly attended with her sons James and Euan, sending the cuteness factor off the scales. Anna has worked with Mothercare since she was pregnant with James and has been an integral part of their campaigns from Car Safety to other education programmes including sleep safety, bathing, feeding and even playtime with babies.

Laura Woods and Karen Koster joined with her newborn Jack, who was only two weeks at the time, as well as new mums Aisling Ní Choisdealbha from TV3 and Claire Brock from UTV. Sarah McGovern also popped in, as did Alison Canavan fresh from the launch of her new book, Minding Mum. Broadcaster Dil Wickremasinghe stopped by, sans Phoenix who was sorely missed! David and Charlotte Gillick also visited the showcase with their four week old son Oscar.

Xposé joined us on the day to film a great package that aired in March. A host of editors, journalists and bloggers from all sections of the media also attended and have since put their own spin on the latest parenting innovations, resulting in extensive coverage across the print, online and TV.